Advertising Propaganda | Money

Welcome to another post. Yesterday, in Money (Hurumanu 4), we learnt 'Recognising Propaganda Techniques', which included Bandwagon, Testimonial, Facts and Experts, Expert and Logical Appeal.

Bandwagon

Oral-B Advertisement
Credit: http://prawpawgandawf2017.weebly.com/

Bandwagon is a persuasive technique that invites you to join the crowd, making everybody doing it and often uses weasel words. This technique tries to persuade everyone to join in and do the same thing.

For example, your friend convinces you to go to a party by saying, "Everyone is going to be there! You'll be laughed at if you don't go, too!"

Ways to convince others is to use questions such as, do you want to be on the winning side?

Testimonial

Sprite Advertisement
Credit: https://www.pinterest.nz/pin/311452130454825403/

A testimonial is a statement endorsing an idea/product by a prominent person. The product can be inside our outside a particular field. Advertisers use famous people and celebrities, such as actors/actresses, athletes, musical artists, etc. In this technique, famous people promote an item and draw attention.

For example, Michael Jordan and Nike tennis shoes, Jessica Simpson on Pizza Hut commercials.

"If the celebrity/star/athlete uses the product, then it must be good, so I will purchase it."

For instance, Nike, Puma, Speedo, CocaCola, etc.


Facts and Figures Statistics

In this technique, numbers, graphs, and tables are used to show statistics of both sides.

Colgate Advertisement
Credit: https://www.youtube.com/watch?v=AMwR4lDTNpY

• Facts and Figures
• Statistics to prove superiority
• Magic Ingredients
• Suggests some miraculous discovery makes the product especially useful
• Hidden Fears
• Recommends that the user is safe from some danger

An advertisement might read, "This product kills 99% of your germs." Surveys may be conducted and the results graphed to show people's opinions.

Expert

Colgate Advertisement
Credit: https://dallinssportsblog.home.blog/2019/05/05/

They use experts such as doctors, dentists, engineers, fitness trainers, to say that they recommend this product.

For example, 9 out of 10 doctors recommend using Colgate.

Logical Appeal

Clorox Advertisement
Credit: wordstream.com/blog/ws/2019/08/13/persuasive-ads

Advertisers try to convince you to make the right decision, smart decision, or the choice in purchasing their product.

Some examples: It makes sense to buy this

Choosy momes choose JIF

Save time and money with __

Shop smart, buy here

The McDonald's Dollar Menu: Eat cheap and smart at menu items only $1.00 each!