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Saturday, March 6, 2021

Critical Literacy - Extension | English

Welcome to another post on my blog. Today, I completed the extension work for the Creative Writing unit. Also, this is the last post for this unit. The task for this activity is to watch four of the ads given, then note down for each:

  • The intended audience. Who is this ad targeting? Age? Gender? Nationality? People with particular interests? Etc.
  • What the ad implies about the product (it may not SAY it makes you more attractive and a better dancer, but does it imply that?)
  • How does the ad make the audience feel?

The four that I watched were;

The One Direction Pepsi commercial shows one Pepsi between two famous people, Drew Brees and the One Direction. This is telling the viewers how both famous people like Pepsi.

The Jif peanut butter commercial targets children and parents. This wants children to eager to ask their parents to purchase the product. This also targets parents for their children to have nice peanut butter bread. 

The Old Spice commercial targets women who want their partner to smell nice by using their product.

The Dream Liquid Mousse commercial targets women who have flawless skin, Maybelline wants the viewers to purchase their new product for people who have flawless skin. It says that it is 100% poreless.