Summer Learning Journey 2019-20 | Week 4, Day 4 | Activity 1: Fashion forward

Welcome to another post on my blog. This is the fourth week for the Summer Learning Journey 2019-20. If you don't know, the Summer Learning Journey is a holiday programme where we do blog posts over the summer holidays. This is because we don't drop down in our reading and writing. Because over the holidays, we have so much fun and not do any reading or writing, so we drop down in our scores.

The second week of this Summer Learning Journey is about All The World's A Stage - Arts and Entertainment.

DAY 4: ARTY DESIGNERS 

Activity 1: Fashion forward [4 points] 

Coco Chanel was a French fashion designer from the early 1900s. She was very influential because she designed clothes for women that were beautiful, but also comfortable and practical. Before Coco came along, European women wore corsets which pulled in their waists, and dresses that had lots of lace. Coco Chanel introduced a completely new style, influenced by men’s fashion - trousers (pants), monochrome (black and white) fabric, and looser tops. 

Twenty Seven Names is a contemporary (current) New Zealand fashion label that is also influential. The founders of the company are two friends, Rachel Easting and Anjali Burnett. Rachel and Anjali met when they were at primary school. When they left school, Anjali studied fashion design and Rachel studied art, before they set up their own business designing and making clothing. Where possible they employ young women and they keep as much of their production (making) in New Zealand as possible.

For this activity, please read this article about where some famous New Zealand brands got their names from. Brand names are very important to companies as this is how they are known.

On your blog, tell us how Twenty Seven Names got their name. Looking at their clothing brand, tell us whether you think this is a good name for them, or if they should change it to something else!

Twenty Seven Names renamed their name from Love Lies Bleeding in 2006 in homage to the 27 people who have supported their business along the way. When I looked at their website, it looked at really different from what the name relates to. It doesn't have a logo which shows what 'Twenty Seven Names' mean. When I tried to search their logo up, it shows up their clothing, which is weird. 

I am not sure if they should change their name, I think they should because it doesn't suit the company. I think that they shouldn't because when we changed the name to 'Twenty Seven Names', the company received a lot of public attention, according to designer and co-founder of 'Twenty-Seven Names' Anjali Stewart.