Khush@Hornby High School: Advertising Propaganda

Wednesday, August 19, 2020

Advertising Propaganda | Money

Welcome to another post. Yesterday, in Money (Hurumanu 4), we learnt 'Recognising Propaganda Techniques', which included Bandwagon, Testimonial, Facts and Experts, Expert and Logical Appeal.

Bandwagon

Commercial Prawpawgandaw Example - STUFF ABOUT PRAWPAWGANDAW

Oral-B Advertisement
Credit: http://prawpawgandawf2017.weebly.com/

Bandwagon is a persuasive technique that invites you to join the crowd, making everybody doing it and often uses weasel words. This technique tries to persuade everyone to join in and do the same thing.

For example, your friend convinces you to go to a party by saying, "Everyone is going to be there! You'll be laughed at if you don't go, too!"

Ways to convince others is to use questions such as, do you want to be on the winning side?

Testimonial

This type of propaganda is testimonial because it shows celebrity ...

Sprite Advertisement
Credit: https://www.pinterest.nz/pin/311452130454825403/

A testimonial is a statement endorsing an idea/product by a prominent person. The product can be inside our outside a particular field. Advertisers use famous people and celebrities, such as actors/actresses, athletes, musical artists, etc. In this technique, famous people promote an item and draw attention.

For example, Michael Jordan and Nike tennis shoes, Jessica Simpson on Pizza Hut commercials.

"If the celebrity/star/athlete uses the product, then it must be good, so I will purchase it."

For instance, Nike, Puma, Speedo, CocaCola, etc.

Facts and Figures Statistics

In this technique, numbers, graphs, and tables are used to show statistics of both sides.